Invicta Watch Group Forges Partnership with UK Formula 2 Team

INVICTA RACING: NOW LOADING ⏳

Following a successful first year together, Invicta Watch Group has taken an ownership stake in FIA Formula 2 Team Invicta Virtuosi Racing. The team will adopt Invicta's brand identity and be renamed Invicta Racing from 2024 🤝 pic.twitter.com/1vUHHToUqE

— Invicta Racing (@InvictaRacing) December 20, 2023

Invicta Watch Group has made a strategic move by acquiring an ownership stake in the UK-based FIA Formula 2 Team Invicta Virtuosi Racing. Under this partnership, the team will undergo a rebranding, adopting the distinct yellow and black branding of Invicta Watch Group and operating under the new name, Invicta Racing, starting from the upcoming 2024 season.

This investment not only ensures the preservation of the team’s winning culture and roster but also aims to expand its presence beyond the track. By reinforcing marketing and communication efforts, Invicta Racing intends to enhance its operations off-track significantly. Additionally, Invicta plans to launch a line of Invicta Racing watches and lifestyle products, encapsulating its deepening involvement in motorsport.

As the official feeder series for the FIA Formula 1 World Championship, Formula 2 witnessed remarkable growth throughout 2023. The series experienced a surge in TV audiences and social media engagement, reaching unprecedented levels. Invicta Virtuosi Racing celebrated three Feature Race victories during the season, displaying dominance in races like Hungary and Abu Dhabi. Their remarkable performance at Spa-Francorchamps, charging from the midfield to claim victory, further solidified their standing in the competition.

Eyal Lalo, CEO of Invicta Watch Group said, “We are thrilled to expand our presence in Formula 2 and in one of the best performing teams on the grid. Invicta continues to be one of the fastest growing watch brands in the world, and our association in Formula 2 only supports this. Our collectors have certainly shown how much they enjoy our participation in motorsport, so this was a natural step forward. This announcement represents a significant increase in Invicta’s involvement in Formula 2, a championship we see as having a tremendous reach with a loyal and engaged fanbase. I’d like to take this opportunity to thank Declan, Andy, and Paul for their help and support in putting this together and we look forward to working with them and their amazing team as we continue to embrace a winning culture.”

Declan Lohan, CEO, Invicta Racing said, “It’s been a pleasure working with Invicta over the past twelve months as an official partner of our team, and our partnership to date has certainly helped elevate our team’s presence both inside and outside of F2. This new partnership allows us to increase our competitiveness across all facets of our business, and so we are delighted we could make it happen.”

INVICTA WATCH GROUP, with its flagship brand INVICTA established in La Chaux-de-Fonds, Switzerland back in 1837, stands as a renowned entity in the watch industry. Celebrated for its extensive range of designs and groundbreaking innovations appealing to diverse demographics and collectors globally, Invicta boasts a staggering repertoire of over 4,000 distinct watch models and styles. Their dedication to innovation is evident with more than 55 design and mechanical patents and over 1,250 trademarks. The company’s commitment to excellence has garnered prestigious accolades such as the Red Dot design award for product design and innovation, solidifying its identity as an industry leader.

Beyond the iconic INVICTA brand, the INVICTA WATCH GROUP also encompasses the TechnoMarine, S. Coifman, and Glycine Switzerland brands. Moreover, through enduring licensing agreements with entertainment giants like Disney, Marvel, Star Wars, DC Comics, and sports entities such as the NFL, MLB, and NHL, Invicta produces high-end collectible and limited-edition watches. Ranging from luxury Swiss timepieces to stylish fashion watches, each brand under the Invicta umbrella is synonymous with quality craftsmanship and distinct aesthetics. With a global presence spanning over 3,000 retail points of sale, the Invicta brands continue to captivate audiences worldwide. For further insights into their diverse portfolio, visit www.invictawatchgroup.com and www.invictawatch.com.

Based in Attleborough, Norfolk, the team has built up a long list of accomplishments since its inception, initially in Auto GP, before later branching out into the GP2 Series, where Formula 1 stars of the future learn their trade. Virtuosi took over the running of the Russian Time team in 2014, with which it won the FIA Formula 2 (formally GP2) teams’ championship in 2017, before taking the squad in-house and forming UNI-Virtuosi Racing for the start of the 2019 season. UNI-Virtuosi Racing finished second in the F2 teams' championship in the 2019, 2020 and 2021 seasons - virtuosiracing.com