Planet Fitness Launches Inspiring Collaboration with Megan Thee Stallion

NYC Hotties 👀👀 https://t.co/iu1J37XHuR

— TINA SNOW (@theestallion) December 21, 2023

Grammy Winner Megan Thee Stallion Partners with Planet Fitness in Empowering Fitness Revolution!

Planet Fitness, the leading fitness center brand, teams up with Megan Thee Stallion in a groundbreaking campaign. Dubbed ‘Mother Fitness,’ Megan champions an inclusive fitness culture, breaking barriers of intimidation and high costs prevalent in other gyms. As the face of the Judgement Free Zone®, she urges enthusiasts to join Planet Fitness and unleash their ‘Big Fitness Energy™.’

Despite her busy music career, Megan prioritizes a mood-boosting and enjoyable fitness routine, emphasizing wellness in the new year. This innovative partnership merges music and exercise, culminating in an integrated marketing campaign. Expect commercials, an AR filter, charitable merchandise, and free Planet Fitness workouts on the app, all inspired by Megan’s fitness fervor. Discover the collaboration at MotherIsHere.com.

Capturing a fierce fitness persona, Megan stars in nationwide ads directed by Calmatic. Witness her combating negativity with the Judgement Free Zone®, a supportive and rewarding gym atmosphere.

“Planet Fitness Returns as Main Sponsor for Times Square New Year’s Eve Bash, Welcoming Megan Thee Stallion for a Spectacular Start to 2024!

Get ready for an electrifying start to the new year as Planet Fitness takes the stage at ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024.’ Once again, as a lead sponsor of the Times Square celebration, Planet Fitness is kicking off the event with an unforgettable performance by Megan Thee Stallion on the iconic Planet Fitness stage.

Join in the excitement as Megan sets the tone for 2024, igniting the crowd with an incredible performance courtesy of Planet Fitness. Tune in to ABC for an unforgettable start to the new year!”

Megan shared, "Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values. We want to encourage everyone to prioritize their physical and mental health heading into the New Year, so they can reach new heights in 2024 and continue to grow into the best version of themselves."

"Music plays a huge role in any fitness routine, so Planet Fitness is thrilled to be teaming up with Megan Thee Stallion to break down the barriers of fitness, help everyone focus on their fitness journeys, the 'Judgement Free' way, and channel their Big Fitness Energy™," said Jamie Medeiros, Chief Brand Officer at Planet Fitness. "Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity, which makes her an incredible partner for our brand."

Furthermore, a co-branded merchandise line, available on the Planet Fitness store website, supports the Pete & Thomas Foundation. Megan’s non-profit uplifts women, children, and underserved communities globally.

Planet Fitness, known for its low prices and hassle-free amenities, offers a limited-time deal* from Dec. 30 – Jan. 12: sign up for $0.24 down and no commitment.

For fitness enthusiasts, the Planet Fitness App delivers on-demand workouts, including exclusive content inspired by Megan. Whether at home or a local Planet Fitness, embark on your fitness journey today.”