After clinching an NBA championship and enjoying a stellar start to the new season, Denver Nuggets’ standout Nikola Jokić has officially inked a groundbreaking signature shoe deal with the performance footwear brand 361°.
Amid widespread speculation, details of Jokić’s partnership with 361° surfaced earlier, creating a buzz across the basketball world. Today, Jokić breaks the silence, confirming the collaboration and delving into his exciting new role as the Global Brand Ambassador.
Hailing from Sombor, Serbia, Nikola Jokić, a steal at 41st overall in the 2014 NBA Draft by the Denver Nuggets, has soared to superstardom, earning acclaim as one of the league’s premier players. With two regular-season MVP titles, an NBA championship, and a finals MVP under his belt, Jokić is venturing into the realm of signature shoes alongside 361°.
Founded in 2003, 361° espouses the “One Degree Beyond” ethos, championing the belief that wellness transcends mere physical activity, encompassing a lifestyle that enhances one’s existence. Initially focused on running shoes, 361° has expanded its repertoire to include athletic apparel and basketball footwear. With a global footprint spanning nearly every continent, 361° products are available in over 6,000 stores worldwide.
“I’m very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world. The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon,” said Nikola Jokić when discussing his new partnership with 361°.
Nikola Jokić is set to unveil his inaugural signature performance basketball shoe with 361° in the near future. Meanwhile, he’ll sport the exclusive Big3 Future High on-court, 361°’s latest top-notch basketball performance shoe tailored specifically for Jokić. While the Big3 Future High will remain exclusive to the player, a low-cut version will hit the shelves for public release.
